Anyone who loves chocolate will know that there’s quite a big difference between the taste of dark and milk chocolate. This premium dark chocolate brands takes the finest cocoa beans from around the world to give you a rich taste. The flavors range from citrus and inca berry to espresso and cacao nibs to wild ginger and cayenne, so if you are tired of the same dark chocolate flavor, give BIJA a try.
Also, its sugar content is usually higher than dark chocolate and its cacao content is usually lower, making it less intense and more mellow. Its ingredients are simply cacao powder, cacao butter, and sugar. Last year, eco-conscious brand Seed & Bean rebranded its range to highlight that it used compostable packaging, Fairtrade ingredients and a high percentage of cocoa. Although hot chocolate does contain some ingredients that promote sleep, some of its other components like sugar are not good for your overall health.
For most people with diabetes, chocolate is best restricted to a few squares to prevent too much of an increase in sugar levels. Some types also contain high amounts of added sugar, which can increase the calorie count and contribute to chronic disease. The brand claims that as well as a well-documented increase in consumers actively looking for more ethical products, a study from the European Consumer Packaging Perceptions found that 68% of UK shoppers stated the environmental impact of a product’s packaging affects their purchasing decisions.
If you’re considering purchasing either cacao nibs or unsweetened cocoa powder, check the label to make sure that the brand under consideration doesn’t add sugar. Pippa Rodgers, brand manager for Cadbury Darkmilk, explains that dark chocolate accounts for 6% of total chocolate sales, and sales are growing by 16% - which is 6% ahead of milk chocolate. Meanwhile, made with 40% cocoa, Mondelez’ Cadbury Darkmilk brand comes in four flavours, including Original, Almond, Salted Caramel and Crunchy Cocoa Pieces - plus a single 35g bar to help drive impulse and on-the-go sales, and giant buttons.
According to Jo Sinisgalli, senior brand manager for gifting at Mars Wrigley UK, this has helped the supplier identify that the look and feel of a product’s packaging is almost as valuable as the brand when creating consumer willingness to pay more. Research shows that 42% of consumers say they would pay more for a product they consider to be from a luxury brand, while 31% say they would pay more for a product in luxurious packaging.
It isn’t just the bigger brands focusing on upping the appeal of their packaging. Premium chocolate can refer to a number of things, such as the high quantity of cocoa used in the bar; whether it is Fairtrade and sustainably sourced; if it combines other ingredients, such as raspberry chunks or alcohol; and if the packaging has a more sophisticated feel. Chocolate is a convenience store staple, but changing shopper habits mean having premium chocolate options is vital, especially as more consumers look to treat themselves less often, but with higher-quality products.
32What is mean by non alcoholic? We’ve even created a decadent Supermilk in stunning liquid form with our Orange Supermilk Hot Chocolate. Oliver Shorts, the brand’s owner, says: “Sustainable brands often get a bad rap for being ‘boring’, but at Seed & Bean, we’ve always flown in the face of this stereotype. Having chocolate sharing formats, like tablets and bags, as part of a store’s premium range is key, with the latter being the fastest-growing segment.
However, we’re taking this to the next level with our Supermilk range, which boasts a revolutionarily-high cocoa content of 65% and a low sugar content of 25%. This makes sugar rushes and subsequent crashes a thing of the past - instead of being full of empty calories, it’s full of rich cocoa-y goodness. Batons of pure chocolatey joy, our Supermilk Chocolate Fingers are also a divine way to enjoy this chocolate.
So both types of chocolate are great in their own way, and our Supermilk Chocolate captures all this greatness at once. Naturally sweet and mellow, hazelnuts are the perfect companions to our not-too-sweet Supermilk chocolate. What are consumers looking for in premium chocolate? Dark chocolate is more intense, less sweet, and sometimes a little bitter, making it perfect for any chocolate purists.
If you want something with a little added crunch, go for our Supermilk Hazelnut Chocolate Slab. So, if you fancy a fondue night with a Supermilk twist, or want a richer hot chocolate, look no further. They’re also great for sharing, so if you want to spread some Supermilk love, these will make it easy. If you want to try some for yourself, browse our moreish milk chocolate collection. If you’re a dark chocolate fan, you’ll love our delicious dark chocolate treats, so browse our collection of dark chocolate and find something perfect for dunking, dipping, or snacking.
Whoever you’re buying for, our Supermilk range is an excellent choice. Chocolate cake or brownies made with creamy Supermilk? Milk chocolate only requires a minimum of 10% cacao, but ours contains a huge 40-50% cacao, making it la crème de la crème of milk chocolate. We believe in the great power of cocoa and think that the purity of cocoa beans shouldn’t be compromised, which is why all our chocolate proudly contains more cocoa and less sugar.